Amanté which is an international intimate-wear brand for women celebrated it’s 10th anniversary in India with the launch of it’s 10th exclusive store on 15th September 2017 at Ambience Mall, Gurugram. The brand now has 10 exclusive stores with over 1500 outlets across the country.

Offering stylish and comfortable intimate wear to modern Asian women, Amanté is all set to start the season with its new store, inaugurated by the talented Bollywood actress Taapsee Pannu along with Mr. Vivek Mehta, CEO – MAS Brands India, and Smita Murarka, Head-Marketing, MAS Brands India.

(LtoR)_Mr Vivek Mehta CEO, MAS Brands with Taapsee Pannu and Ms Smita Murarka, Head - Marketing, MAS Brands India at amante's 10th store launch at Ambience Mall, Gurugram

Speaking about the launch, Vivek Mehta, CEO, MAS Brands India Pvt. Ltd said, “We are ecstatic to launch our 10th exclusive store, here in Ambience Mall, in tune with our 10th year anniversary. The journey so far has been great and since the brand’s entry in India, Amanté has strived to provide consumers with premium, fashionable intimate-wear and we hope to do so in the years to come. We are excited about expanding our presence in the Delhi-NCR region, which is an important market for us.  The consumers, here, are very fashion conscious and we are happy to bring the international Amanté experience closer to them. We have aggressive plans to continue expanding our doors in the coming months.”

Addressing the media at the launch, Actor Taapsee Pannu said: “Like Amanté’s philosophy, I am a true believer in feeling beautiful and confident from inside out. For me picking the right intimate wear is as important as choosing my look for a red carpet appearance and amanté complements my needs perfectly. I am thrilled to be a part of this amazing launch and I would like to invite all the women to come and shop for their perfect fit at Amanté.”


With stunning soft, modern décor, Amanté’s new store showcases its latest Autumn-Winter collection, Muse. Inspired by the poised, feminine, woman of substance; the collection is trendy and sophisticated. Featuring digital floral prints, geometric mesh, sleek stripes and two-toned soft lace, the hues are selected keeping in mind the trends of this season, which are celebratory reds and shades of blue with cool greys, with pops of neon pink and blush nude tone of evening sands.

Catering to all intimate-wear needs, the brand hosts a wide range of active wear, night wear, swimwear, bridal wear amongst a myriad of new styles for the customers to choose from. The available merchandise complements various aspects of a woman’s daily life: work, leisure, fitness and casual activity.